Date of Issue: September 2021 Issue　　Category: Knowledge

Websites that Provide Subscription to Selected Bread Products Are Becoming Popular in Japan - My Point of View


Pansuku is provided by Yuabread Inc.，
a company based in Kiryu City， Gunma
Prefecture， and headed by Mr. Kenta Yano，
32-year-old young president.


The bread items are frozen in a special way before they are packed， and this freezing technique enables Yuabread to provide bread items as tasty as they are when thery are just baked.
Recently, websites that provide subscription to selected bread products are becoming popular in Japan. Pansuku, for example, is a service that sends packed frozen bread items of a selected bakery monthly to its subscribers. The service is provided by Yuabread Inc., a company based in Kiryu City, Gunma Prefecture, and headed by Mr. Kenta Yano, 32-year-old young president. About 30 bakeries are participating in the Pansuku subscription program, and Yuabread features one of them each month, and pack selected items of the bakery for the subscribers. The featured bakeries rotate monthly.

The bread items are frozen in a special way before they are packed, and this freezing technique enables Yuabread to provide bread items as tasty as they are when thery are just baked. Special plastic bags also contribute to keeping the quality of the breads.

One of the reasons this bread subscription service is drawing attention is because people have to refrain from going out due to corona virus pandemic. Their joy of life is focusing on eating delicious food. Yuabread reveals that the number of new subscribers per day is 5 times larger than it was before the surge in covid cases.

Pansuku is a service that has great merits also on the part of the participating bakeries.
Mr. Yano says, "Selling breads online is not easy for small bakeries. It is difficult to forecast the sales, and it is also difficult to attract customers on the internet. There must be no time for them to prepare food labels, and pack the bread items. That is why we do all of those jobs on their behalf. "

Cafe la Ruche, a bakery cafe in Yufu City, Oita Prefecture, had been closed due to the coronavirus pandemic when they decided to participate in the Pansuku program on July last year. Cafe la Ruche says, "We met the Pansuku program when we were looking for ways to increase the lineup of take-out bread items in order to get more customers."

The annual market size of bread products produced by artisanal bakeries in Japan is said to be 400 billion yen. And placing online orders for artisan breads for later pickup is a very good alternative way to really going there to place an order for them, and that very good alternative way could generate a quarter or even half of the annual market size of 400 billion yen. This could make it possible for the annual market volume to be increased to 500 billion yen or even more.

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